Brand Marketing—it's how we get the brand strategy off the page and out into the world, where there are people waiting for the opportunity to love you. These are brief descriptions of the services we offer. If you'd like to see samples, cruise over to our work.

Comprehensive Marketing Plans

Get it all on paper
Once we've defined your brand strategy, this should be the next step. We will write a comprehensive plan that integrates all of the messages, audiences, and media you should be considering. We include timetables and budgets so it's truly a working document, not a wish list. Then together we make it happen.

Advertising

Big concept, big splash
You may think of us as an advertising agency, but we only do advertising when it's right for the client. Is it the most cost-effective, high-impact way to reach your audience? If it is, we're raring to go—with broadcast, online PPC or display, outdoor, print, mobile...you name it. We'll handle it from concept through media buying and placement.

Brand Identity

Be who you are
Now that you've reached internal consensus on your brand (see brand workshop), how should you “look“ to the world? That's the heart of brand identity. Yours should:

• Express your essence, promise and personality
• Be distinctive and “ownable“
• Seem vital
• Be easy to recognize and recall
• Be flexible enough to accommodate future brand transformations

Brand identity can include:

• brand naming
• logo design
• taglines
• stationery package design
• product package design
• brand architecture design
• development of brand identity guidelines

We love to do brand identity work, and specialize in systems that work in multimedia environments. See some samples of our brand naming, taglines and logo design.

Collateral (Brochures, etc.)

Read it, see it, touch it—only maybe print it
We hate that word, collateral. Sounds too much like damage. We like to think of it as crucial printed information | persuasion about your organization—brochures, fliers, sell sheets, pocket folders, etc. Of course, now a lot of it's not printed, it's PDF-ed. Maybe we should just say it's packaged.

It can be clearly foundational—your corporate capabilities brochure. It can be part of your sales toolkit—the “at-a-glance product demo.“ It can tell your story in a compelling case study.

No matter what, it should be conceived, written and designed to make your brand come alive. And it should be planned to make the most of your investment. We know lots of tricks to make it beautiful without making it outrageously expensive.

There are plenty of Brand Cool collateral samples in our work section—or, for the truly comprehensive tour, call to set up an appointment and we'll show you our book.

Direct Mail and Email

It should be worth the space it takes up in a mailbox or inbox
If it's meant to evoke a response, then there are some time-tested techniques to consider—the right list, the most irresistible offer, the creative that will get your target to open it, the landing page that optimizes it, the lead nurturing campaign that comes after it...

We can handle all of that. Contact us.

Event Management Support

Without a hitch
You're doing an event. You need some stuff—invitations, signage, videos running on loops, kiosks with interactive somethings, maybe even some themed entertainment. Call us. We can also put you in touch with folks who do the hard-core event management—lights, cameras, action.

Internet Marketing & Web Site Development

Online and on-target
A web site is foundational. A non-negotiable must-have.

At Brand Cool, web development is a specialty. We believe your site should accomplish a greater purpose than taking up pixels. What do you need it to —inform? educate? raise money? sell product or services?

We start with search engine optimization and intelligent information architecture to make sure you're optimizing your opportunity.

We know how to write for web sites (short, snappy but also long and informative as necessary). We know how to design sites for usability. We build them in open-source content manged systems and train you to keep the content up to date yourself (if you want to). We can set you up to test pay-per-click campaigns and employ viral marketing. We can help you monitor and maintain your site.

See just a few of the sites we've developed—for Memry Corporation, Pulse Technologies, EFP Rotenberg, StoneBridge Business Partners, Two Point Capital Management, RTEmd, Bivona Child Advocacy Center, Chiildren's Institute, Vitalwork.

Multimedia and Video Presentations

Words, pictures, sound, color, motion...
Move, be interactive, be engaging. We're masters at all the ways in which media can flex to meet your needs—from Power Points that don't look like Power Points to Flash movies to real movies to apps and mobile. We write them, produce them, direct them, promote them...

Public Relations

Expand your brand voice
As a crucial part of an integrated brand marketing campaign, public relations requires effort, intelligence and perseverance. Provide all three, and the results are well worth the investment.

Our public relations strategists have deep backgrounds in the media as well as PR. We think strategically, really get to know your organization, write a comprehensive plan for earning you the media coverage you desire, and execute it with style and substance. We also help you get into circles of influence and protect your reputation while there.

Services can include traditional and social relations, product and service launches, crisis and M&A communications, analyst relations, event planning, “cause” marketing and charitable alliances, media training, video and audio production, and tracking and measurement. Call us. We'll make you a celebrity.

Social Marketing

Do good and create change
If you’re not listening more than talking, you should be. This insight can help close the gaps between education and commitment and action and adoption to drive measurable social change, from reducing waste and improving sustainable practices, to making better health choices.

Our social marketing team helps you get into the minds of your customers, key influencers, and internal teams to truly understand the topics that are most important to them. We then plot the course for how your brand can resonate with a variety of publics and engage new ways to attract, strengthen and sustain buy-in and loyalty over time.

Services can include behaviorial research, social governance, policy and structure, risk analysis, active listening, editorial planning, content creation, campaign execution, and tracking and measurement. Call us. We'll make you a do-gooder.

Trade Show Support

Stop them in their weary tracks
Trade Shows. They're a unique animal. Pack many thousands of people into a convention show and then compete like mad to get their individual and undivided attention.

We know a few tricks of the trade that can help—like free food and water. More critically, we know how to translate the fundamental appeal of your brand into attention-getting graphics and offers and displays that will pull people in, and get them talking to you.

Whatever you need, we deliver it in a way that strengthens and leverages your brand. Contact us.