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What’s shakin’ at Brand Cool

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Looking for a pithy quote, a background interview, a full-fledged story? We can talk cogently and concisely about branding, marketing, advertising. Our leadership team is always available for media interviews. Contact us: Holly [dot] Barrettatbrandcool [dot] com

  • October 2011: 

    Our refreshed web site launches, with our cool new Brand Cool logo. And you are here!
  • October 2011: 

    Workin’ working’ workin’ on the creative platform for NYSERDA’s Home Performance with ENERGY STAR® program. You should schedule your comprehensive home energy assessment right now because when this creative hits, the phone lines will be swamped!
  • August 2011: 

    The first Comfort at Home, a magazine for New York State residents with a focus on home energy efficiency, debuts at the New York State Fair. A big project for NYSERDA, we’re proud of it, keep an eye peeled for the next issue.
  • July 2011: 

    We ARE the cobbler’s children, and now we have shoes. Our new business cards just arrived….ooh, coooool. They have a QR code! And we have new direct lines, so call your favorite Cools to make sure you’re in touch.
  • June 2011: 

    We begin work with VWR Education, and suddenly have a pet millipede, thanks to our new client whose focus is on science education. We named him Milo.
  • May 2011: 

    Long-time client StoneBridge Business Partners launches a new, cooler web site. Make sure to call them if you suspect fraud or abuse…they will handle it!
  • May 2011: 

    Jon Itkin joins us as strategist/copywriter. He’s a good find! Learn more about Jon.
  • May 2011: 

    Sarah Gibson joins Brand Cool as account supervisor. Meet Sarah, and watch out for her on roller derby night.
  • May 2011: 

    Stephanie Collins joins us as administrative and account coordinator. We put her to work even before she did the big graduation walk at RIT. Say hi to Stephanie.
  • March 2011: 

    Mark Toor joins us as Senior Account Supervisor for Public Relations and Social Marketing. He trekked it back to Rochester all the way from Louisiana! Meet Mark. Also in the PR/SM arena, Emily Neal comes on board as account coordinator, fresh from Ithaca College and rarin’ to go on Facebook for our clients. Meet Emily.
  • March 2011: 

    We launched the DharmaRefuge site. We can’t take credit for the design of this Rochester-based Buddhist practice community site, but the content and the programming happened here…
  • February 2011: 

    We launched the new Memry Corporation brand just in time for the MD&M West trade show. Take a look at the new Memry site.
  • January 2011: 

    We moved. WHEW! Find us now at 2300 East Avenue, Rochester, NY 14610. More elbow room, nicer views, and finally, room for a dishwasher! But the cozy feeling of home came along with us.
  • December 2010: 

    Holly Barrett joins us as Director of Public Relations and Social Media. We are thrilled, and you will be too. Get the skinny on Holly.
  • December 2010: 

    Lindsay St. Lucia joins Brand Cool as Senior Account Executive. Our organizational skills have improved dramatically as a result! Meet Lindsay.
  • December 2010: 

    We start work with Battery Research & Testing on some lead generation work.
  • November 2010: 

    Brand Cool is awarded the Green Jobs Green New York integrated marketing campaign and the Clean Energy Business Development marketing campaign by NYSERDA (New York State Energy Research & Development Authority). We love being green!
  • September 2010: 

    We've launched the new Pulse Technologies site, capping a rebrand and just in time for the fall trade show season. Check out the site at: http://pulsetechnologies.com.
  • April 2010: 

    We have launched the Sandlot web site and are now marching on to fil it with videos, demos, and all the other things that make a site engaging...and cool. Check out the site at http://sandlotsolutions.com
  • April 2010: 

    Brand Cool has begun working with Memry Corporation, a nitinol manufacturer serving the medical devide and industrial markets. This is a full-scale rebrand. Stay tuned for details.
  • April 2010: 

    Brand Cool is awarded the Biofuels Marketing Initiative by NYSERDA (New York State Energy Research & Development Authority).
  • February 2010: 

    Brand Cool welcomes General Code! Branding, tagline, web site updates on the burner.
  • February 2010: 

    The new web site for EFP Rotenberg, LLP goes live. And it's a big one! As befitting Rochester's second largest CPA firm. This caps a comprehensive rebrand for the merger between EFP Group and Rotenberg & Co. But one thing stays the same: their tagline is still: what counts. Visit the new site at http://efprotenberg.com.
  • January 2010: 

    Business is ramping up at Sandlot, LLC, an integrated health information exchange company in Fort Worth, Texas. We'll be launching a new brand and site soon.
  • July 2009: 

    Welcome to Pulse Technologies, the latest of our medical device clients. A full rebrand is in the works.
  • June 2009: 

    Brand Cool is hosting a business attire for job interviews clothing drive on behalf of Volunteers of America. There's a huge pile of clothes threatening to overtake our living room, but it’s all good. You can bring clothes, shoes, etc. by any Monday - Friday during business hours and pick up a receipt too. Or you can leave contributions on the porch at other times, but we would recommend a plastic bag. Thanks!
  • April 2009: 

    Brand Cool launches a new web site for Bivona Child Advocacy Center, Rochester’s unique under-one-roof collaboration of professionals who help children who have been sexually or physically abused. The site was the capstone to all new creative for the brand—logo, tagline, brochure, messaging—based on an a new brand position developed during an Ad Council workshop. Check out the site: http://BivonaCAC.org.
  • February 2009: 

    Brand Cool launches a big new brand for First Exchange Bank, a community bank based in West Virginia. They unveiled the 'in real life' campaign on their traditional celebratory day (Groundhog Day) with new logo, look, signage, billboards, print ads, radio and TV. And a web site, which you can visit at http://FirstExchangeBank.com.
  • September 2008: 

    Brand Cool launches a new web site for Turner Engineering. Note the new tagline that goes with their new brand position. Visit the site: http://TurnerEngineering.com.
  • July 2008: 

    Leslee Trzcinski joins Brand Cool as our Director of Client Services. Lucky for us! Read her bio.
  • April 2007: 

    We launch a new web site for Greater Rochester Independent Practice Association (GRIPA), a nearly 800-member physician organization. Visit the web site. View the rest of our GRIPA work.
  • April 2005: 

    Brand Cool launches its new web site. (And you are here!)
  • March 2005: 

    StoneBridge Business Partners heads to International Franchise Association trade show with a new brand identity, brochure and web site, all developed by Brand Cool. Visit their web site.
  • March 2005: 

    Brand Cool launches 2005 comprehensive marketing plan execution for Benefit Resource, Inc. with a free-movie-tickets promotion at a Human Resources/New York trade show.
  • January 2005: 

    Two Point Capital Management launches its brand with brand identity and brochures developed by Brand Cool.
  • November 2004: 

    Brand Cool officially changes its name from Cool: i :mania, Inc. and moves into new space at 8 North Main Street, Pittsford Village. Carpets, paint, lights, new stationery, etc. etc. etc.
  • November 2004: 

    EFP Group launches its brand with brand identity and an advertising campaign, all developed by Brand Cool. See the EFP Campaign.
  • November 2004: 

    Tabtronics, Inc. launches its groundbreaking, patent-pending Hyper-X Magnetic Technology at the Power Electronics Technology Conference in Chicago, with corporate and product branding created and produced by Brand Cool. See the trade show graphics and sell sheets.
  • October 2004: 

    New Foodlink brand position, brand identity and brand identity guidelines created by Brand Cool. Check it out.
  • August 2004: 

    Vitalwork goes live with its new website, featuring new brand identity and tagline, developed by Brand Cool, and complementing their corporate brochure. See the suite of work.
  • July 2004: 

    Kathleen Muscato Phrase|ology, (president: Kathy Muscato) merges with Cool: i :mania, Inc., (CEO: Sue Kochan). This caps two years of successfully working together on client projects. Read Kathy's profile and Sue's profile.