Sarah Gibson is an Account Group Director.
Official Bio:
Sarah brings experience in B-to-B and consumer marketing from brands worldwide. Sarah’s focus is on solving clients’ problems strategically, and keeping programs on-task and on-budget.
Sarah’s career started as an intern (hired by her Media Studies teacher at F.I.T) in a boutique agency in New York City, BCA Marketing Communications. She worked her way up to Account Director, working on luxury travel and tourism accounts, including South African Airways, Half Moon Resort (Jamaica), the Fitzpatrick Hotel Group and Qatar Airways.
Looking for a more balanced lifestyle, Sarah moved to Rochester to work for Roberts Communications as a Senior Account Executive. There, she worked on healthcare, B-to-B and technology accounts including Blue Cross Blue Shield Association, MasterCard, Thales U.S.A., and agency business development. She joined Brand Cool in 2011.
Sarah graduated from the Fashion Institute of Technology with a BA in Advertising and Marketing Communications. She lives in Rochester with her husband, James.
Unofficial Bio:
Why did you choose this career?
I was very surprised to end up here. I wanted to be an actress, until I realized I wasn’t very good and needed to find a way to actually make money. I grew up with my favorite ads pasted on the walls of my room, and never made the connection that I found advertising fascinating. I switched majors a year into college from Fashion Merchandising to Advertising and haven’t looked back!
What’s your favorite food?
Whatever’s on my plate.
What’s your favorite song?
Today: “Sabotage” by the Beastie Boys. Ask me again tomorrow.
What’s your favorite movie?
I couldn’t even begin…
What’s your favorite book?
That’s like asking someone to pick their favorite child. If I had to: The Alchemist (Paulo Coelho), Grimus (Salman Rushdie), The Thorn Birds (Colleen McCullough), The Dark Tower series (Stephen King)
What’s your favorite recreational activity?
Roller Derby! I’m Susan B. Agony with the Rochester Roller Derby league.
You think the world would be a better place if:
Everyone could have the luxury to travel, and see how others live.
The most profound thing you’ve ever heard or seen or experienced is:
On safari in South Africa, at night, in total darkness, knowing we were sitting amongst of a herd of elephants, but they didn’t make a sound.
It would surprise people to know that you:
Spend my free time on roller skates, knocking into other women.
Besides marketing, your other passions are:
Books, travel, derby, my amazing husband.
Favorite joke:
would not be appropriate here.
Suddenly blessed with a day off and no limitations of time, space or cash, you would:
Find a beach.
The web site you think everyone should have in their favorites file: