Lisa Schaertl is a high technology public relations strategist and practitioner.
Official Bio:
Lisa Schaertl is the president and founder of Tech Savvy Marketing. She holds a BS in Electrical Engineering and has more than 20 years experience in marketing, sales and PR for international high tech companies. Her college classmates view this as a waste of a perfectly good engineering education. Tech Savvy clients generally take a more positive view.
Before starting Tech Savvy Marketing, Lisa was director of communications at Xelus, introducing supply chain management (SCM) software for equipment service. She was previously marketing communications manager at Xynetix (now part of Synopsys), where she helped launch a new company name, new products and a new category of electronic design automation (EDA) tools.
In both companies she worked with executive teams on marketing strategy, message development, and analyst relations; and advised CEOs on employee, media and customer communications.
She has additional experience as a product manager at Avant! Corp., and sales/ applications engineer at electro-optical component manufacturer Judson Infrared (now part of PerkinElmer) and laser analytical systems maker Burleigh Instruments (now Exfo). She has published numerous technical and “customer success” articles in technology journals including EE Times, Integrated Systems Design, Desktop Engineering and Electronics Packaging & Production.
Unofficial (And More Interesting) Bio:
Why did you choose this career?
I chose electrical engineering because I wanted to be an astronaut. Then, on my first job as an applications engineer, I wrote a data sheet—and my boss found out that I could turn technical concepts into plain English. From there it was a slippery slope into brochures, ads, PR and marketing. And I found I truly enjoy it.
What I like best about working with technology companies:
They are filled with bright, talented and passionate people who love what they do.
Favorite book?
The AP Stylebook. Ok, if you don't believe that, how about The Science of Discworld by Terry Pratchett.
Favorite movie?
A Fish Called Wanda
Favorite song?
Walking on Sunshine by Katrina and the Waves
Favorite quote?
''The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.'' — Alvin Toffler. Closely followed by: "Life is too short to cook for you people."
It would surprise people to know that I:
Well, if i told you, that would ruin the surprise, wouldn't it?
Website everyone should have in their favorites file
http://www.snopes.com
